After taking on gender inequality in her video ‘A Brown Girl’s Guide to Gender’, Aranya Johar takes on the Indian obsession with fair skin. Beginning with a powerful image of a nine year old girl slapping fairness cream to her face, Aranya systematically attacks the hypocrisy and unfairness dark skinned people often have to face. She also discusses body type, invoking a series of powerful images that lays bare the raw shallowness of our ideas of beauty.
Sponsored by a matrimonial company, this video is an encouraging sign of changing attitudes and the willingness to discuss oft ignored topics.
With the help of relatable examples and experiences, Johar does a fantastic job of hitting home her point. Her fiery and captivating verse manages to engage our attention till the last word.
She concludes with a emotional appeal to overcome our obsession with fair skin and perfect bodies while searching for someone to spend our lives with. As she says, ‘love comes in all shapes and shades’.
All we want to say is: You go, girl!
Check out her amazing video here: